01B2B · Enterprise UX
GSTR-3B Filing Redesign
Simplifying GST compliance at scale
Cut filing time from 1 hour to 8 minutes for 1.4Cr+ businesses, tripled adoption, and uncovered the gap between adoption and proficiency.
Hi there, I'm Ashish
I DESIGNFOR SYSTEMSI design for systems, enterprise, AI, complexity, and scale.
(Scroll down)
Industry leaders I worked for
UI/UX Design Intern 2021
Product Designer → Senior 2021–2025
Product Designer 2025–Present
(परिचय) Intro
I love making complex things feel obvious. Not simpler — just clearer. I think in systems first. Tokens before components, patterns before pixels, structure before style.
I'm fluent in building with AI — from shipping full products using AI-native tools to designing systems that integrate AI into real workflows. It's not a novelty for me; it's how I build.
I believe the best design work is the kind you don't notice — it just works, and everything around it works better because of it.
Right now, I'm building that at Zzazz.ai. Scroll down to see how I think.
Selected Work
02Design System
Mint V8 Design System
Token-Based, Theme-Ready System with PCS Logic
Built Clear's first design system on two pillars — tokens that gave every product team a shared vocabulary, and PCS Logic that stopped designers from reinventing components. 100% adoption across all five teams in six weeks.
03Product Architecture
Zzazz.ai
Designing the UX foundation for a new information economy
Joined as a Product Designer, tested live POCs with real users, found the gap was strategic — and grew the scope into a 7-vertical content ecosystem with three distribution form factors.
