Ashish Khoshya

I am a Senior Product Designer who solves complex product problems

With 5+ years across ClearTax and Zzazz.ai, I've built a token-based design system that cut engineering handoff time by 50% (PCS Logic: 700+ variants → 32, better consistency, future-proof), cut GST filing time by 60% for businesses managing 10+ GSTINs, and architected a 7-vertical content economy from scratch. IIT Guwahati gave me the systems thinking; the work gave me the craft.

I care about the kind of design that shows up in metrics, not just in mockups — where every token, pattern, and decision makes the next one easier. The case studies below tell the rest.

Vision

I believe structure enables creativity. Tokens before components. Patterns before pixels. Systems before screens. Design is about serving user needs — finding the right balance between user psychology and business goals.
Portrait of Ashish Khoshya

Services

01

Design Systems & Architecture

Token-based systems, component libraries, PCS logic, multi-theme architectures, and adoption strategies that stick.

02

Product Design & UX

End-to-end design for enterprise products — from discovery and IA to interaction design and handoff.

03

Research & Strategy

Field studies, usability testing, journey mapping, and data-driven design that connects user needs to business goals.

04

Build with AI

End-to-end product development using AI-native tools — from ideation to shipped product. Fluent in AI-assisted design, prototyping, and full-stack execution.

Experience

Zzazz.ai

Bengaluru
Product Designer Jul 2025 – Present

Reframed disconnected POCs into a coherent 7-vertical content economy ecosystem

  • Closely collaborated with Founder, Product Lead & AI team — scoped and architected 7 interconnected verticals from scratch
  • Redesigned Exchange to query-led AI-native interaction; created Moments vertical IA & wireframes; designed TimePay's three-path access model
  • Built everything with AI-first tools — Claude Code for prototyping & logic, Figma Make for rapid UI generation
7 Verticals 50% CTR ↑ 80–98% Users reached

Clear (ClearTax)

Bengaluru
Senior Product Designer Oct 2023 – Jul 2025

Led design for Accounts Payable suite and automated Table-4 ITC reconciliation

  • Built smart engine to automate Table-4 ITC reconciliation, matching GSTR-2B with purchase registers; grew into roadmap-level initiative
  • Conducted UX audit of AP module — standardised usability testing and research methods across multiple pods
65% Support queries reduced AP Suite Design quality improved
Product Designer Jul 2021 – Sep 2023

Built Mint V8 design system · Redesigned GSTR-3B filing · Led Max ITC and Ingestion Module

  • Spearheaded Mint V8 design system — token-based architecture with PCS Logic reduced 700+ button variants to 32, halved dev time
  • Redesigned GSTR-3B workflow for 1.4Cr+ businesses — bulk upload, multi-GSTIN filing, and reconciliation engine in one platform
  • Led Max ITC redesign (field research with tax professionals) and Ingestion Module (schema-based data import across all Clear BUs)
700+→32 Button variants 60% Filing time cut 53% Adoption (18%→)

Visit Health

New Delhi · Internship
UI/UX Design Intern May 2019 – Jul 2019
  • Redesigned marketing website and improved Android app onboarding; collaborated with founders on branding refresh
View full resume

Education and Certifications

IIT Guwahati

Bachelor of Technology

July 2017 – July 2021
✓ UX: Ultimate Guide to Usability & UX — Udemy
✓ Visual Elements of UI Design — Coursera
✓ IxDF Membership — Interaction Design Foundation

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