Zzazz — Seven Verticals

The ecosystem, one card at a time

Role Designer · UX Architect · Product Architect
Services Ecosystem Design · Vertical Scoping · Cross-Vertical Architecture
Year 2025
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Pricing content is a market design problem, not a UX problem. Solving it took seven verticals — each addressing a different gap in adoption, monetisation, or trust. Removing any one of them breaks the system.

Each card below is a vertical I architected. The deep-dive case studies are still being written — they’ll cover the specific design problem each one solves, the decisions behind its interaction model, and how it plugs back into the larger ecosystem.

Ecosystem map — seven verticals connected in a circular flow, each reinforcing the others

01 Exchange
Query-led, AI-native content marketplace. The discovery gap, solved — and the proof the rest of the ecosystem was worth building. Coming soon
02 Publish
Publisher workspace — pricing intelligence, performance analytics, custom dashboards, earnings views. Coming soon
03 Moments
Direct publishing for individual creators. Earnings driven by content quality, not follower count. Coming soon
04 TimePay
Three payment paths — cash, credits, or sponsored attention. Bridges the 80–98% who'd never subscribe. Coming soon
05 Ad Exchange
Content-intent contextual ads as cookie targeting dies. The content itself becomes the targeting signal. Coming soon
06 DOTS Protocol
Cryptographic ownership layer. Derivatives link to originals; revenue splits flow automatically. Coming soon
07 Signal Pill
Pricing widget for partner publisher sites — surfacing the ecosystem where users already are. Coming soon